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Labour’s SwiM campaign gathering pace

The Labour Party is bracing itself for a war of convictions on the EU issue, with the party machinery gearing up for the referendum and the next general election.
Recently there has been a shift in the MLP’s tactics, with the Labour leader attempting to explain the ‘Switzerland in the Mediterranean’ (SwiM) concept.
Political observers see this tactic as an answer to the criticism often levelled towards the MLP that the SwiM concept has no concrete base.
In every speech, Alfred Sant is painstakingly trying to explain the ‘Swiss’ model being proposed by the Labour Party. The proposed launch of an English language Internet newspaper, which is aimed directly towards people who would most likely vote PN, is also seen as a move to explain further the MLP’s foreign policy vis-à-vis the EU. Apart from this, the party is embarking on a fundraising campaign specifically directed towards the EU issue. Dr Sant insists that the party needs adequate financing to combat the pro-EU propaganda machine.
Political observers told MaltaToday that Labour’s new tactic might prove fatal for the pro-EU lobby unless government embarks on a serious informative campaign on what membership really entails. They added that when one compares EU membership with SwiM it is evident that membership is a more concrete option.
If Malta enters the EU it knows exactly what it will gain and what it will lose. However, if Malta opts for Labour’s option the country will not know what to expect because the special agreement will have to be negotiated.
If tackled correctly, EU membership can provide this country with the certainty required for concrete foreign and local investment. However, observers point out that the shady way negotiations are proceeding is not helping people to understand the full implications of membership.
They sustain that speaking sincerely about membership is a much better way of taking the wind out of Labour’s sails.
 
 





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