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Five years have passed since the mobile call between former Prime Minister Eddie Fenech Adami and President Emeritus Censu Tabone, which had officially inaugurated go mobile’s network on 1 December 2000. Since then, go mobile has grown into a mature, stable company and has considerably strengthened its market position with a share of over 48%.
Speaking about these achievements, go mobile Chairman Sonny Portelli said the company is growing from strength to strength and this year it will record yet another increase in profits when compared to the previous year. He said that the company’s subscriber base is now in excess of 155,000 customers, and is set to grow even further.
“We thank all our customers who have placed their faith in our company. We are now looking forward to the new challenges which include the adoption of new technologies like 3G and all that will follow,” Portelli said.
He said that one of the cornerstones of go mobile’s resounding success was its customer care, and the fact that since day one the company invested in a 24x7 call centre facility and a network of Customer Contact Centres, which will soon also include a new outlet in Bisazza Street, Sliema. Portelli said go mobile has been offering free calls to our Customer Call Centre (146) for both pre-paid and contract customers since the first day it started its operations in December 2000. This service, together with the pre-paid credit check facility (1232) have always been offered free of charge.
Portelli added that go mobile really and truly brought the mobile phone within the reach of one and all: “go mobile popularized the mobile phone as a means of communication by slashing tariffs by more than 60%. go mobile was the first to launch GPRS, Wi-Fi and wireless Internet.”
Go mobile has invested more than US$55 million in state-of-the-art GSM, GPRS, Wi-Fi infrastructure, and despite an aggressive amortization policy, managed to become profitable within 17 months from launch. go mobile has recently been awarded 3G and Broadband Wireless Access licenses.
Go mobile’s Chairman also announced that the company is upgrading its nationwide GPRS network to Edge, an exercise that will be completed by the end January 2006. Edge is a new broadband technology that gives faster data throughput, meaning that customers can download and upload data and content from a mobile phone or device at higher speeds. The speed achieved with Edge is approximately four times faster than current speeds.
Go mobile is also reducing its charges for wireless Internet and data access by up to 75%, with a rate of 3 cents per 60KB.
The company also announced the launch of a new Lm2 top-up facility with a 10-day time-window. This top-up is available on go mobile’s web portal my go (www.go.com.mt/mygo), via go mobile’s Customer Contact Centres and directly from one’s mobile phone (given that a subscriber has upgraded his or her SIM card to Smart SIM).
Meanwhile, go mobile is launching several new offers to mark its fifth anniversary and the Christmas festive season. Customers who activate a new line and top it up before 28 December 2005 will get Lm10 free talk-time. Lm5 free talk-time are automatically added to a new account upon the first top-up, and Lm1 is added every month between January and May 2006.
Moreover, go mobile is also offering its contract customers an all-day reduced rate of 5 cents per minute for calls towards go mobile numbers during the month of December 2005.
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