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illum will be on the newsstands in November. The first privately owned newspaper in Maltese in years will be published by MediaToday, adding another newspaper to the MediaToday publishing house which also includes MaltaToday, Business Today and MaltaNow. Speaking to MaltaToday, Roger de Giorgio Managing Director of MediaToday said that illum would be an independent newspaper with a different readership audience than that of its sister publications. It would pride itself in carrying original stories with an emphasis on people and their concerns. He said that in a recent market research report commissioned by Mediatoday, 62% of respondents said they wanted an independent newspaper in Maltese. He added, “The unique selling point of the Maltese weekly, illum will be its independence and its distance from both political and big business interests. It promises to be a good read and breath of fresh air in the party and union dominated Maltese press.”
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