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Air Malta is to set to kick off an aggressive TV marketing campaign on UK television this winter.
Joe Capello, chief executive officer at Air Malta, stressed that the new marketing drive to be aired on British television has been prepared in collaboration with the Malta Tourism Authority, in a bid not to be “individual” and stray away from the desired national marketing and branding strategy.
He explained that Air Malta is working hard on addressing Malta’s “seasonality” problem, and augured that through an intelligent campaign, and a joint effort by all stakeholders, foreigners would discover Malta as a preferred destination in the shoulder months.
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