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PBS has abruptly cancelled its advertising campaign on MaltaToday without giving any explanations and going against contractual obligations.
In a brief email sent from the advertising department and copied to chief executive Albert Debono last Wednesday, the managing director of MediaToday – publishers of this newspaper – was informed that the station was stopping its advertising campaign with immediate effect.
“I am instructed to inform you that PBS will be stopping all its advertising with MediaToday immediately,” the email said.
A barter agreement between the two companies was reached following an initiative by PBS who ran its 91.7 FM “More music less talk” campaign in the publications of MediaToday.
In its reply, MediaToday informed PBS that it expected the national station to honour its commitments and that the company would be seeking legal advice.
The cancellation of the advertising campaign came just days after MaltaToday ran a front-page story on the uncertain future for L-Istrina as bidders were dismissed by PBS, and another story about attempts to rebrand the national station.
In his opinion piece last week, Saviour Balzan took the chief executive to task after the latter accused MaltaToday of having “a transparent albeit hidden agenda” for probing into the l-Istrina tender.
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