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Jess Glynne to headline Isle of MTV 2016

10th anniversary campaign of Isle of MTV launched

4 February 2016, 2:45pm
Jess Glynne
Jess Glynne
Singer Jess Glynne, who was forced to pull out of last year’s  Isle of MTV due to a vocal surgery, will be taking part in Isle of MTV 2016 which is celebrating its 10th anniversary.

"I am super excited to be coming to Malta for the 10th anniversary of Isle of MTV. Can't wait to celebrate with you all," Glynne said.

Five singles from her debut album, I Cry When I Laugh, have reached No. 1 on the UK chart. She has also been nominated for three Brit Awards — Best Female, Best Single and Best British Breakthrough.

The British sensation is taking on bigger slots at several of the larger UK festivals over the summer. She is on the way to superstardom in the U.S. and was listed as one of “10 New Artists you Need to Know” in Rolling Stone last October.

Bruce Gillmer, EVP, Music, Talent Programming and Events, MTV, commented: “Jess had an incredibly successful 2015, with multiple hits and so many awesome performances. She absolutely lit up the MTV EMA stage in Milan. We’re beyond excited to have her in Malta this year as we celebrate the 10th anniversary of Isle of MTV.”

Isle of MTV will be held during Malta Music Week on 28 June in partnership with MTV and the Malta Tourism Authority.

It will be filmed and edited into a 60-minute special that will broadcast across 20 MTV channels throughout Europe.  The show will also be supported across all MTV social media platforms as well as via a bespoke website.  As part of an extensive integrated marketing campaign, the Isle of MTV Malta Special concert will be supported by marketing initiatives, all of which will drive awareness of the event as well as leverage MTV’s world renowned brand and unique youth insight, to further cement and promote Malta’s position as a holiday destination for young people.

Over the nine years that Isle of MTV has been held in Malta, the number of visitors to the island under the age of 24 has increased by 120% and now account for 20% of all tourists.

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