APS Bank appoints London’s I-AM for branch design overhaul

I-AM charged with improving in-branch experience and creating ‘lasting legacy’ that will engage with APS customers

I-AM Managing Director Jon Blakeney: “This project is not going to be about fancy gimmicks, we want to create a lasting legacy that will engage with customers by adapting to the way they want to live their lives.”
I-AM Managing Director Jon Blakeney: “This project is not going to be about fancy gimmicks, we want to create a lasting legacy that will engage with customers by adapting to the way they want to live their lives.”

APS Bank has signed an agreement with London design agency I-AM that will see a transformation of its branch network to more modern standards.

I-AM is a London-based specialist firm established in 1996 and with offices in Istanbul, Dubai and Mumbai. Its sectors include banks, food & drink, fashion, tech and real estate, amongst others. Its portfolio includes banks such as Garanti, Emirates Islamic, Odeabank, Unicredit Bullbank, Ocean Bank, Burgan, Nationwide, The Co-operative Bank as well as well-known brands like Adidas, Armani, Turkcell, KFC, Diesel, Cloud 7, National Trust and many others.

APS Bank is owned by the Maltese Catholic archdiocese.

Managing Director Jon Blakeney for I-AM Group said: “We are delighted to be here in Malta and working with APS. I really hope that we can bring our international experience to bear and create a new way of banking that encompasses everything that is great about APS. This project is not going to be about fancy gimmicks, we want to create a lasting legacy that will engage with customers by adapting to the way they want to live their lives.”

APS Bank CEO Marcel Cassar said: “This is an opportunity for us to give our customers an improved in-branch experience. Branches are still a high demand point of contact, which means they play an important role in the Bank’s retail business presence. We trust that this significant exercise over the coming years will take the quality of our customers’ interaction with the Bank to a whole new level.”