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The Facebook EdgeRank Algorithm 06.May.2013 Conrad Bugeja | 0 comments
Targeted Advertising 29.Apr.2013 Pay-per-click (PPC) offers targeted advertising since the ads can be set to appear for a specific set of keywords. Compared to traditional media, PPC is highly targeted traffic as the users are shown relevant advertisement to what they are currently searching for.Conrad Bugeja | 0 comments
Effective Landing Pages 27.Mar.2013 Users access sites from different sources, and in many cases they do not land on your main page but on another sub page within your site. This happens for example when you have traffic coming in from Google Search results.Joanne Bishop | 0 comments
How to properly send out a mailshot 11.Apr.2013 Email is an essential online marketing tool, but if not used wisely and with prudence, it can easily turn against you. It may seem too easy to formulate an email and simply send it out to an arbitrary number of recipients, but in reality you would better plan it out in depth to avoid trouble and embarrassment to you and your business.Mark Bishop | 0 comments
Why you need a business website 22.Mar.2013 Having a website is not only important but a necessity for any business. The online world plays a crucial role for your brick and mortar business. The reason being is that the Internet has influenced us in how we purchase and search for information. Those businesses that have not set up their company website are not reaping the many benefits a website is likely to bring along.Conrad Bugeja | 0 comments
Choosing a Content Management System (CMS) 12.Mar.2013 A Content Management System is a web application that allows you to create, edit and publish content for your web site. In a simple way, it can be viewed as the word processor for web sites. There are a lot of Content Management Systems (CMS) on the market today, but choosing the right one for you can be a tedious and time-consuming task. Mark Bishop | 0 comments
Marketing your product using online videos 05.Mar.2013 Statistics reveal that videos help drive in an online sale in many different ways. Users who watch a video about a product are more likely to buy it and less likely to return it. Users who view a video are also more likely to stay on your site. Sites with video content get more views, and are also more likely to appear in search engine results. Joanne Bishop | 0 comments
Short vs Long Tail Keywords 27.Feb.2013 For Search Engine Optimisation (SEO), long tail keywords are becoming more important. What are the differences between short and long tail keywords? In simple terms, both are keywords or phrases that users search with when using search engines. However when compared to short tail keywords, long tail keywords are longer and more descriptive. Typical long tail keywords could contain up to three, four or even more keywords.Conrad Bugeja | 0 comments
What to look for when shopping for hosting 25.Feb.2013 Looking for a hosting solution is seldom an easy task. There are many variables to factor in when trying to decide which web hosting solution is right for you, and finding the perfect balance between features and cost is even more challenging. Mark Bishop | 0 comments
The Keyword Density Myth 13.Feb.2013 Search Engines such as Google work by returning relevant results to the user query. One major characteristic on which search engines base the relevancy of a webpage is its content. The text plays a major role in getting ranked since in the end that particular content will help users with their query. Conrad Bugeja | 0 comments

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