Paul Borg Olivier's email message is supported by a YouTube video in which Prime Minister Lawrence Gonzi also appeals for donations.
The Malta Labour Party is "rich" while the Nationalists "are not", according to the PN secretary-general Paul Borg Olivier in his latest email appeal.
In the customary mailshot for the PN's electoral reachout, Borg Olivier and Prime Minister Lawrence Gonzi today urged supporters to donate money - specifically a total of €200,000 - to be able to cover the costs of billboards.
Borg Olivier insists that since election campaigns "cost money", the help of the public is needed to raise the money. "Just to give you an idea of the costs involved - throughout an electoral campaign the cost of our billboards will amount to around €200,000," Borg Olivier says.
The email goes on: "The Malta Labour Party seems to have unlimited funds, with posters and billboards erected all over the island every time they think an election is coming. They are rich whilst we are not."
The email message is supported by a YouTube video in which Prime Minister, and party leader, Lawrence Gonzi also appeals for donations.
"The Nationalist Party is made up of individuals like you and me. Your help is essential. I am inviting you to make your donation to the PN for its election campaign. Without your help, the PN cannot cover the costs of the campaign," Gonzi says.
He adds that while volunteers' support is essential, the party still requires a lot of money. "With your donations we could prepare printed material, billboards, adverts, TV productions, organise mass meetings and several other activities," he adds.
"Success is not bred alone. It depends from all of us."
Workers were seen last week hard at work hoisting PN-owned billboards to set them up on roadsides. While the PL has already set up billboards earlier this year, the latest development confirms that the PN is not wasting any more time in entering campaign mode.
Moreover, going by the last three general elections, the placing of billboards by the PN had always been a clear sign that election was round the corner.