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Social media overtakes cards as purveyor of festive greetings
It is only among over 55-year-olds that a majority sends a Christmas card to purvey festive greetings
23 December 2016, 8:05am
This emerges from MaltaToday’s Christmas survey which asked respondents how they send greetings to friends and relatives whom they do not see on a daily basis.
It is only among over 55-year-olds that a majority sends a Christmas card to purvey festive greetings.
While only a minority of 18 to 34-year-olds (23%) and 35 to 54-year-olds (26%) send Christmas cards, 52% of over 55 year olds still send cards by post.
Overall 35% of all respondents polled in the MaltaToday survey send Christmas cards by post compared to 38% who send festive greetings through the social media.
But not all those who send festive greetings through the social media have given their back to tradition. The survey shows that 18% of those who use the social media to send greetings also send a card.
Sending greetings by SMS is also more popular among younger respondents. Among 18 to 34-year-olds SMS greetings are as popular as cards. But over 55-year-olds are more likely to send festive greetings by email than other age groups.
James Debono is MaltaToday's chief reporter on environment, planning and land use issues, ...
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