Labour’s humorous billboard campaign strikes again

The Labour Party has been quick to set up a new billboard in Floriana mocking the PN's empty billboard. The billboards can be seen on the way to Valletta, next to the Portes des Bombes.

While the PN started setting up the billboards last week, it hasn't finished them off, leaving motorists staring at empty space. But Labour, whose billboards campaign has been going on for quite a few months now, intervened quickly to use the situation at their advantage.

Placed exactly near the blue billboard, the Labour billboard points towards the other, with the words "gonzipn - an absent government" [gonzipn - gvern bahh].

Admittedly, though a simple billboard, its effect is resounding.

The PN is still slowly gearing up now, urging party faithful to donate money to the electoral campaign.

According to the latest mailshot signed by the party secretary-general Paul Borg Olivier, the PN was in need of some €200,000 to set up its billboards and further funds to create it TV spots, productions, adverts, leaflets and much more.

Borg Olivier insisted that since election campaigns "cost money", the help of the public is needed to raise the money. "Just to give you an idea of the costs involved - throughout an electoral campaign the cost of our billboards will amount to around €200,000," Borg Olivier says.

The email goes on: "The Malta Labour Party seems to have unlimited funds, with posters and billboards erected all over the island every time they think an election is coming. They are rich whilst we are not."