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Labour’s humorous billboard campaign strikes again
While the PN are taking their time to finish off the billboards, the Labour Party has intervened quickly to take the mickey out of the rival party.
31 July 2012, 12:00am
While the PN started setting up the billboards last week, it hasn't finished them off, leaving motorists staring at empty space. But Labour, whose billboards campaign has been going on for quite a few months now, intervened quickly to use the situation at their advantage.
Placed exactly near the blue billboard, the Labour billboard points towards the other, with the words "gonzipn - an absent government" [gonzipn - gvern bahh].
Admittedly, though a simple billboard, its effect is resounding.
The PN is still slowly gearing up now, urging party faithful to donate money to the electoral campaign.
According to the latest mailshot signed by the party secretary-general Paul Borg Olivier, the PN was in need of some €200,000 to set up its billboards and further funds to create it TV spots, productions, adverts, leaflets and much more.
Borg Olivier insisted that since election campaigns "cost money", the help of the public is needed to raise the money. "Just to give you an idea of the costs involved - throughout an electoral campaign the cost of our billboards will amount to around €200,000," Borg Olivier says.
The email goes on: "The Malta Labour Party seems to have unlimited funds, with posters and billboards erected all over the island every time they think an election is coming. They are rich whilst we are not."
Miriam Dalli graduated in communications studies from the University of ...