Bay Radio is top station this year

Audience assessment report crowns Bay Radio as Malta’s top station, followed by ONE Radio.

Bay Radio remains the most popular station in Malta with 27.8% of all radio listeners, followed by ONE Radio (16.6%) and Radju Malta (11.1%). About 1.8% of radio listeners followed a foreign station.

This emerges from the latest on audience assessment for October 2014, released by the Broadcasting Authority.

During the month of October, 49.1% stated that they had listened to radio while 62.8% stated that they had watched television. On average 186,000 persons (49.1%) aged 12 or over followed at least one radio station while an average of 238,000 persons (62.8%) followed at least one TV station during October.

Data was collected by the National Statistics Office (NSO) during the whole month of October and 51.4% of all contacted persons accepted to participate. A sample of 1,240 was collected, with the youngest interviewed being 12 years old while the eldest person contacted was 96 years old. This sample has a margin of error of ±2.78%.