UK election campaign enters its final day

UK general election campaign in its final day as the country goes to the polls on Thursday

UK party leaders enter their last day of the election campaign ahead of voting day on Thursday
UK party leaders enter their last day of the election campaign ahead of voting day on Thursday

The BBC reports that party leaders and candidates in the UK are making a last-ditch grab for votes on the final day of campaigning before the general election polls open.

Prime Minister David Cameron will promise to keep Britain "on the road to a brighter future", while Labour's Ed Miliband will pledge "a government that will put working people first". Lib Dem leader Nick Clegg will offer "stability and decency".

So far, polls suggest that no party will win enough seats for an outright majority. BBC deputy political editor James Landale said politicians, pollsters and the media were struggling to read the election, leading many to focus on what might happen if there is an uncertain result.

"As such, Thursday might not be the end of the process," he said. "It might just be the calling of the half-time whistle."

Elsewhere, news agencies and personalities have made their positions clear. The Times newspaper and the Economist have endorsed a continuation of the Conservative-Lib Dem coalition while The Express has become the first paper to recommend voting for UKIP. The Daily Mail on the other hand is backing the Conservatives, whereas The Guardian newspaper has announced it will endorse the Labour campaign.

Notably, comedian and previous no-vote advocate Russel brand has shown his support for Miliband after interviewing him, saying that “this bloke will listen to us.” Miliband also recently had an interview with beauty YouTube vlogger Sprinkle of Glitter, where he encouraged teens to vote in the upcoming election.

The leaders have been criss-crossing the country in their battle buses as they attempt to drum up support ahead of Thursday's poll. Cameron is heading to north west England, Scotland and the Midlands, while Miliband is visiting Conservative-held marginal seats in the north of England. Clegg, who set off from Land's End on Tuesday, is heading to John O'Groats through Scottish constituencies his party is hoping to retain.