[WATCH] Hugo campaign proves Colturi can dive in anything … even in a suit off Azure Window

Hugo Boss ‘Your suit, Your way’ campaign leaves viewers breathless as American cliff diver David Colturi plunges into the sea from the Azure Window

Martina Borg
20 June 2016, 1:17pm
American champion diver David Colturi heads the Malta-filmed Hugo Boss campaign
American champion diver David Colturi heads the Malta-filmed Hugo Boss campaign
Your suit, your way. The stunning new HUGO campaign, starring cliff diver David Colturi in the Superblack suit (Photos: HUGO/Facebook)
Your suit, your way. The stunning new HUGO campaign, starring cliff diver David Colturi in the Superblack suit (Photos: HUGO/Facebook)
German high-fashion label Hugo Boss has launched a new campaign featuring thrill-seeking cliff diving champion David Colturi.

The fashion-house’s most recent campaign as filmed in Dwejra, Gozo, launches itself in extreme sports.

Colturi is filmed jumping off the iconic Azure Window and other cliffs around the Maltese islands, wearing a tailored ‘Superblack’ suit. The promo features close ups of the suit with a slim-cut, close-fitting design.

"Dressing up for the dive was a very interesting and different experience for me," David Colturi said in the media campaign. "But once you take off that cliff, your mind goes into autopilot, and that liberating feeling of launching through the air -- I felt like James Bond, getting away from the bad guys. Mission successful."

Colturi has won a number of awards and he even finished fourth in men’s high diving at the 2015 World Aquatics Championships in Russia.

Martina Borg focuses on lifestyle and society issues