Air Malta launches world’s first-ever inflight experience for kids

Air Malta has launched SKY KIDS – the first ever special in-flight entertainment designed specifically for young children.

4 July 2016, 12:19pm
Photo: Jason Muscat/Air Malta
Photo: Jason Muscat/Air Malta
Photo: Jason Muscat/Air Malta
Photo: Jason Muscat/Air Malta
Photo: Jason Muscat/Air Malta
Photo: Jason Muscat/Air Malta
Photo: Jason Muscat/Air Malta
Photo: Jason Muscat/Air Malta
The Maltese national airline launched the service on a Paris flight on 29 June on which a group of around 60 children were booked.

The service follows Sky Spa, which has earned the airline worldwide recognition in offering unique complimentary experiences even to economy passengers.

Air Malta teamed up with Nestlé (Malta) and Malta International Airport to offer the children an unforgettable flight experience. Two professional child-minders from Yoyo Kids Childcare, situated at SkyParks Business Centre were recruited as Sky Kids’ Crew members. They welcomed the young travellers at the Departure Gate with gifts provided by Nestlé Confectionery and Malta International Airport.

The airline’s young female guests had also the opportunity to have their hair braided prior to the early morning flight while the boys joined in games run by the friendly Sky Kids’ Crew. The free service continued on-board with various fun activities including an art competition for all the children to design a Sky Kids logo. The art competition was enthusiastically welcomed by all children who put their artistic talent to good use to design a colourful logo.

Air Malta will be choosing one of these logos to promote this unique activity for future flights. Other skill games and one-to- one activities aimed at keeping Air Malta’s young flyers busy during the 3-hour flight to/from Paris were coordinated by the specially-trained Sky Kids’ Crew with the enthusiastic support of the airline’s Cabin Crew.

Commenting on this innovative idea, Joe Galea, Air Malta’s Deputy Chief Commercial Officer said, “Air Malta loves its young guests and we wanted to organize a unique experience for them. Air Malta is a family friendly airline and, especially during this time of year, when children start their summer holidays, we thought to start organizing such experiences as part of our ‘We Care More’ initiatives.

“We intend to organize similar flights when we see that there are a good number of children booked. The National Airline takes pride in creating activities that exceed our guests’ expectations. We look forward to offering more of these unique and complimentary onboard services for young guests on upcoming Air Malta flights.”

Prior to landing all children onboard received a gift pack from Nestlé Confectionery consisting of Mini Smarties, Nesquik Wafer, Mini Milky Buttons and Mini Kit Kat Chunky. They were also given an attractive Milky Bar Frog Mug.

This launch flight coincided with the trip of a group of 50 Maltese children aged 8 to 15 who flew with their families to Paris. The children are all students at Stagecoach Theatre Arts Schools (Malta) and will be performing excerpts from CATS for 2 consecutive nights at Disneyland Paris.