Air Malta’s Palermo route reaches 90% load factors

In just two months, Air Malta carried over 5,000 guests and is on track to carry around 20,000 passengers in our first year of operation

2 September 2016, 6:04pm
In its first two months of operations Air Malta’s new route to Palermo has registered excellent results with load factors reaching an average of 90%. The twice weekly schedule to the Sicilian capital, which commenced on the 4th July, will be retained throughout winter 2016/7.

“We are excited with these encouraging preliminary figures,” commented Ursula Silling, Air Malta’s Chief Commercial Officer.

“In just two months we have carried over 5,000 guests and we are on track to carry around 20,000 passengers in our first year of operation. Our low fares, coupled with the choice of products that include the ‘Best Value’ fares that offer child discounts, flexibility as well as seat selection for free or at a reduced price, are making Air Malta products more enticing to our guests."

The airline has undergone extensive market research and customer surveys prior to launching this route which showed there was the demand and potential for this market. The airline reacted fast and introduced this service in a relatively short period this summer.

The services between Malta and Palermo are operating in addition to the 15 weekly flights to the island’s other important city of Catania. This strong presence in the Sicilian market reinforces Air Malta’s leading position serving the two islands and the national airline’s commitment to both markets.

Air Malta offers the best choice for travellers not only to Sicily but throughout Italy where the airline operate also with the most convenient timings to Rome and to Milan’s preferred Linate airport that is conveniently located close to the city. These frequencies bring Air Malta’s operations to Italy to a total of 34 weekly flights and the highest number of frequencies per destination compared to any other carrier.

With over 2,700 years of history, the Sicilian capital has a lot to offer to the Maltese wishing to visit this beautiful city. Likewise the Maltese Islands have a lot to offer to Sicilians from a rich cultural heritage to entertainment opportunities.