MaltaToday Survey | The humble pastizz is losing fans and less people are eating the savoury Maltese snack

Women, the young, affluent and health-aware respondents say they don’t eat the hallowed Maltese cheesecake

james
James Debono
7 October 2016, 9:07am
Women, younger people and more affluent respondents grew more likely to give up on Malta’s national fast food
Women, younger people and more affluent respondents grew more likely to give up on Malta’s national fast food

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A MaltaToday survey on consumption patterns shows that more than a third of Maltese (37%) may have given up on eating one of Malta’s favourite fast foods – the humble, yet tasty, flaky pastizz.

Indeed only 9% of those surveyed confessed to eating the famous cheese or pea cakes once a week or more.

But interestingly the survey showed that class, sex and age have a great impact on consumption patterns.

While 11% of males are found to eat pastizzi more than once a week, only 6% of females do likewise.

And while only 3% said they eat pastizzi every day, the percentage rose to 11% among unskilled workers and those living on benefits (DEs).  

When it comes to age, 10% of over 55-year olds eat pastizzi more than once a week, while only 5.7% of under-35 year olds do likewise.

The survey also suggests that women, younger people and more affluent respondents grew more likely to give up on Malta’s national fast food.

For instance, 40% of women and 53% of managers and professionals (AB) say that they never eat pastizzi. And only 3% of AB’s eat pastizzi more than once a week, compared to 24% of DE’s. 

This suggests that this particular cheap fast food remains a staple for working class males. Which may well be a question of affordability or greater health awareness and concern about diet among women and more educated respondents.

However, the survey indicates that a large section of the population still eats pastizzi occasionally: 16% eating them between once a week and once a fortnight, 9% between once a fortnight and once a month and 29% eating them less than once a month but more than once a year.

Various pastizzi retailers had told MaltaToday back in August that the savoury cheesecake remains favoured at practically any time of the day.

And although a number of the major franchises decided to keep their average number of sold goods a guarded secret, Jeff’s Pastizzeria – which has three different stores – and Sphinx, with an impressive 20 outlets, respectively said they sold 240 and 4,800 pastizzi each day.

Methodology 

The survey was held between Monday 22 August and Thursday 26 August. A total of 501 people were contacted. The survey was stopped when a 400 quota sample was reached.

Respondents were randomly selected from telephone directories. The results were weighed to reflect the age and gender balance of the population. The survey has a margin of error +/-4.9 percentage points. 

james
James Debono is MaltaToday's chief reporter on environment, planning and land use issues, ...