Malta the party island: Isle of MTV confirmed for the next four years

Now in its 11th year, the Isle of MTV Malta music concert will return to the Granaries in Floriana on 27 June, with a further three shows secured

jeanelle_mifsud
Jeanelle Mifsud
19 December 2016, 12:38pm
Isle of MTV Malta has been confirmed for the next four years
Isle of MTV Malta has been confirmed for the next four years
Next year’s Isle of MTV music festival will take place on Il Fosos Square on 27 June, MTV, in partnership with the Malta Tourism Authority (MTA), has announced.

In a joint statement MTV and MTA said that a fixture for the event has been confirmed in the summer calendar for the next four years.

Now in its 11th year, Isle of MTV Malta has seen ten successful shows as testament to the partnership between the MTA and Viacom International Media Network.

According to the statement, the renewal brings with it opportunity to further develop the relationships between MTV, the local authorities and businesses that year on year come together to deliver an unmatched event and to reinforce Malta as a destination of choice for young people.

Throughout this time the brand has continued to grow – with digital activations, Music Week events and Club MTV collaborations added to both support and build on the brand, the statement added.

“We’re thrilled to be back in Malta for the 11th edition of Isle of MTV Malta. The past ten years have seen the island provide the perfect setting for our biggest summer music festival and we look forward to building on what has proven to be an extremely successful partnership with our friends at the Malta Tourism Authority,” Russell Samuel, the Vice-President of creative planning services at Viacom Velocity, said.

MTA chief executive Paul Bugeja added the partnership had boosted Malta's international visibility and enhanced its appeal to younger visitors. “We are looking forward to hosting the next editions of Isle of MTV, including a whole music week, an event which has become a major appointment on our ever increasing and varied annual calendar of events,” he concluded.

The line-up for h next year’s even is scheduled to be announced in the coming months.