A new marketing optimisation platform to the rescue | NetRefer

Intelligence is at your fingertips. No expensive IT required

9 February 2017, 10:54am
Making sense of large amounts of data and visually presenting this to the decision maker requires a mix of technical, analytical and presentation skills
Making sense of large amounts of data and visually presenting this to the decision maker requires a mix of technical, analytical and presentation skills
What decisions did you take this morning? Are you sure that the information used for such decisions was accurate and complete? How long did it take you to gather this information? And can you measure the outcome of these decisions in a timely manner?

Companies generate and accumulate vast volumes of data. Utilising this data and transforming it to provide decision support and intelligence, reaps enormous benefits. But it entails a complex journey that requires various expertise, tools, prolonged projects and often excessive costs that badly affect the bottom line.

Not anymore! In comes Performance Marketing Intelligence. PMI is NetRefer’s new marketing optimisation platform. It is a Software-as-a-Service (SaaS) cloud based solution that enables you to tame your data and bring out the magic from within. And at a low Total Cost of Ownership (TCO), without requiring any expensive in-house IT infrastructure, and BI tools or an army of data scientists.

PMI is NetRefer’s new marketing optimisation platform
PMI is NetRefer’s new marketing optimisation platform
Making sense of large amounts of data and visually presenting this to the decision maker requires a mix of technical, analytical and presentation skills. PMI provides this out of the box. It provides the intelligence to enable you to make faster, well-informed decisions based on a 360-degree view of the data. Such decisions to optimise your activities will make your digital marketing budget last longer – give you full control over your affiliate rewards and ensure that customers’ LTV keeps rising.

Data scientists and BI specialists design such platforms so that they can build ready-to-use statistical and Machine Learning (ML) models in line with industry KPIs that enable self-service analytics. This includes: descriptive analytics (what happened and why), predictive analytics (forecast what will happen if) and prescriptive analytics (how could we make the best happen). All this is packaged into easy-to-use visual dashboards and reports that require no prior knowledge of BI, data science or analytics.

The end users are notified directly of trends from an early stage, enabling them to promptly take the appropriate actions. They are able to drill up and drill down through vast amounts of data, and to compare, correlate and forecast performance across time, brands, products, countries, affiliates, players and even benchmark KPIs and results against the industry averages.

All this enables marketing teams, product teams, VIP teams and senior managers and executives to focus on what they do best — as all the intelligence is available at their fingertips. And most importantly, reduce risk and start taking the right decisions for their company.

Article sponsored by NetRefer