Kia debuts the Kia LoL Series, giving fans the chance to play live in the LEC studio

Kia, the official main partner of the League of Legends European Championship Series (LEC), is offering fans the chance to play like a pro in the LEC studio through its community tournament, the Kia LoL Series

The tournament will see fans compete live in the LEC studio in Berlin, home to one of the world’s largest and most prestigious esports leagues. Competitors will be able to experience all the thrills and excitement of playing on the LEC stage through a players perspective, a once in a lifetime opportunity for many League of Legends esports fans.

The Kia LoL Series will feature four online regional qualifiers and an offline Grand Final event in Berlin, which will be broadcasted live on LEC caster Marc "Caedrel” Lamont’s Twitch channel. Winners from each regional qualifier will advance to the semi finals, and compete for a place in the grand final.

Malta was chosen out of an array of European countries as one of the 4 competing nations, highlighting the great knowledge and aspirations of prospective Maltese esports competitors, and the enthusiasm shown by the local Kia Malta representatives to support this unique event.

Regional online qualifiers will begin in May, with the qualifying matches held in Malta, Portugal, Germany, and France.

Players from the four countries above are eligible to apply and play in the tournament, with in-game League of Legends swag and LEC merchandise care packages being awarded to players based on their final standings.

The two regional finalists will get the unique opportunity to travel to the LEC studio in Berlin and compete for the tournament title on the prestigious LEC stage.

“Through hosting the first-ever Kia LoL Series, we look forward to giving passionate LEC fans the spotlight they deserve. We are excited to offer fans a unique opportunity aligned with our relentless commitment to creating compelling experiences for esports audiences based on Kia’s brand belief that movement inspires ideas. The newly launched Kia LoL Series will highlight the most dedicated fans, while moving the finalists to the big stage and granting them the opportunity to play the match of their lives at the LEC Studio in Berlin“, said Hyojung Jung, Head of Kia’s Marketing Communications Group.

The registration for the Regional qualifiers starts in May. Fans can apply here for the tournaments. For more information, visit

About Kia

Kia is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company's brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at

About Riot Games

Riot Games was established in 2006 to develop, publish, and support games made by players, for players. In 2009, Riot released League of Legends, which has gone on to be the most- played PC game in the world and a key driver of the explosive growth of esports.

In October 2019, Riot Games revealed Legends of Runeterra, a new free-to-play strategy card game now available in Open Beta on PC. The company also announced an upcoming tactical shooter, VALORANT, which is scheduled for a summer 2020 release, a fighting game (Project L), and a new animated series, Arcane.

Founded by Brandon Beck and Marc Merrill, and currently under the leadership of CEO Nicolo Laurent, Riot Games is headquartered in Los Angeles, California, and has 2,500+ Rioters in 20+ offices worldwide. Visit for more information.