How to get the most out of gambling affiliate marketing programmes

If you're an active and sociable person, you can make money through the services of online gambling affiliate marketing programmes. Simply, all you need to do is attract new clients to any gambling platform. These programmes will then pay you proportionally for your efforts. 

If this is something of interest to you, explanations on how to get started in this niche and ensure you receive the maximum possible income will follow. 

Decide on which type of entertainment you'd like to promote

You must first decide upon which type of gambling you would like to focus on in attracting more clients. The types of entertainment you can choose from are the following; 

• Casino games
• Sports betting
• Poker and card games
• Bingo
• Lotteries

Although a generous selection, it would be in your best interest to select one that you're the most familiar with. Your knowledge and experience will enable you to create the most compelling marketing offers whilst feeling comfortable in advertising something that you have a great understanding of.

Pick a reliable partner

Hundreds of online casinos and bookmakers offer lucrative affiliate programs. You’ll most likely want to promote the platform whose services you've used before and know are of good quality. By doing so, you'll already be rest assured in knowing that you’re recommending a high-quality casino or bookie as well as being confident that your chosen entertainment will always honestly pay out your winnings and rewards. 

It's crucial to find out and understand which tools you'll use in being able to monitor the efficiency of your campaigns and fine-tune them. RevenueLab.biz is an example of what such tools can look like. It's a convenient website to manage all of your links, leads and payments from just one dashboard. Make sure your chosen platform lets you benefit from such instruments to enjoy maximum transparency of your affiliate business.

Select a pay-out programme

You can expect the platform to offer you one or more of these payment models:

• Earn a fixed sum of money per new player who signs up and deposits a certain minimum amount of cash
• Receive a share of the first deposit that each new player (whom you invited to the platform) makes
• Receive a share (from 30% to 80%) of the losses that each new player (whom you invited to the platform) makes during a specific period

It is important to note that some casinos and bookmakers combine these models or create custom ones on their own basis. 

The first two models work well with risk-averse players. These players don't gamble too often and avoid spending large sums when using such services. The third model is ideal for attracting risk seekers who gamble frequently.

Define your target audience

According to statistics, a typical online gambler has these demographic characteristics;

• Male
• Aged between 21-35
• Single
• Obtains a college education
• Lives in an urban area
• Has a moderate income

Of course, revenue can still be made from new players who do not fall under these segments of demographic characteristics. For instance, females also enjoy gambling and there are several online casinos which were specifically built for female clients. 

People aged 50+ preferred brick-and-mortar casinos, but the COVID-19 pandemic forced them to make the switch to internet gaming – now in which they enjoy using. 

It's important to understand the likes and tastes of your target audience and to speak a common language with them. Additionally, when choosing pictures for your marketing offers, it would be more efficient to include photos of regular people instead of models.

Consider seasonality

A larger number of sporting events take place in winter rather than in the warmer months. It would be a smart idea to enhance your marketing efforts in autumn if you attract clients to a bookmaker. Contrastingly, online casinos report traffic spikes in spring and summer.

Players who don’t gamble often, tend to do so on weekends or in the evenings after work if they do decide to play. With this, it’s best to target them during these times as they are more likely to get in with this initiative, take part in competitions and utilise current deals that are on offer. 

During holidays that are over a short period, people usually aren't prepared to spend a large sum of funds on gambling as they prefer to use them for their vacation. Once they receive their tax refunds and check to see how many funds they have available, it is more often that they engage in gambling and experiment with the different deals that are being advertised. 

Focus your efforts on a promising location

The largest regulated online gambling markets are:

1. United Kingdom
2. United States 
3.  Australia
4.  Italy
5. France
6. Germany
7. Canada
8. Sweden

Before you target a specific location, make sure to check that online gambling is legal in that country. It is also important to note if the population size and density of your chosen country are high and that people earn enough to be able to afford to gamble. 

Final pro tip

You can either target novice or experienced players. You’ll most likely be able to earn much more on the former than on the latter. Seasoned players can assess the attractiveness of different casinos without the help of a third party. They will also be likely to stay loyal to their chosen platforms whereas novice clients tend to act more impulsively.  

Disclaimer | Play responsibly. For help, visit www.rgf.org.mt. Players must be over 18, terms and conditions apply.