A new advertising platform on Instagram now available

Facebook-owned Instagram recently opened up its advertising platform for all brands allowing advertisers to drive traffic to their websites. This is a game changer for anyone looking to connect with businesses of all sizes and to reach people on Instagram based on demographics and interests, as well as information businesses have about their own customers.

ANCHOVY, the local leading digital marketing agency, has been quick to jump on the bandwagon, recently announcing the launch of their Instagram advertising management service for companies of all sizes. ANCHOVY is a full-service digital marketing agency which handles marketing channels including paid search marketing (SEM), SEO, social media management, Facebook and Twitter advertising, website visitor retargeting and website conversion rate optimization.

The company is also the digital partner for MPS Marketing Communications.

ANCHOVY Director Zak Borg said, “We are excited to be able to provide this new advertising platform to our clients as it will prove to be a game changer when tapping into that younger more elusive generation which is so popular with Instagram. Once again this additional service will place ANCHOVY at the top of its game.”

This advertising service will be made possible through an Instagram Ads API and Facebook ad buying interface such as the Power Editor feature on Facebook. Uploading ads on Instagram will also mean that all websites must be mobile optimised since all traffic driven will be straight from mobile devices.

This newly added platform will also allow advertisers to drive traffic to websites; a first for Instagram since it has never allowed users to leave the platform with links until now.