Game studios embrace real-time analytics to stay ahead in a competitive market

The use of real-time analytics has been a literal game-changer in the world of gaming. Thanks to speedy updates, developers can create personalised, responsive gaming experiences. In recent years, this has become very important due to the surprising decrease in the use of mobile platforms for gaming. On both iOS and Android platforms, post-pandemic behaviour has shown a marked decrease in gaming and downloads. However, as the gaming industry is so competitive, game providers still need a way to remain relevant, especially when player interaction is so important. 

Slow processing times 

Because of this, the traditionally used batch processing of game data definitely falls very short. Delays in data collection and the subsequent analysis often mean there are missed opportunities when it comes to engaging gamers. And these days, with short attention spans rife in the world, it's more important than ever to create quick, effective engagement. As such, real-time data collection and analytics is a game-changer, and allows developers to fully optimise any gameplay to meet player needs. This means that insights can be gained from a wide array of different devices including mobiles, PCs, consoles and so on. In this manner, developers can try and better retain players by creating more personalised experiences very quickly. As this is a more proactive approach, it often reaps much better rewards. 

There are many limitations to batch data processing. As well as being slow, there are delayed insights provided. This type of data collection is typically accrued on a weekly or monthly basis. As such, there are major delays in spotting any issues. On top of that, this slows down the decision-making process, preventing something from being done about the issue in a timely fashion. This means that there are often missed opportunities when it comes to immediately engaging with the gamers and players. It can also mean that some resources are poorly allocated, as the data is received too late. As many games are about instant gratification, this slow reaction time can really be detrimental to a player's experience and to the game itself. 

On top of all this, batch data analysis means that there is no time or chance to personalise the player's gaming experience. These days, it cannot be understated how important it is for games to be tailored to each individual player. When a game can't adapt to a player in real time, it becomes more generic, and potentially means that players are not kept engaged, which means loss of players down the line. 

Advantages of real-time data 

As real-time data becomes increasingly important, it's a good idea to know what it actually involves and how it can help. Many providers are already adopting data analytics into their platforms to aid in the analysis of the huge amounts of data they have accrued. There are many advantages to this. For one, you get immediate insight into player behaviour. This is essential for improving player retention, monetization opportunities, and even adapting to player preferences. 

Real-time data also means that on-the-fly game adjustments can be made. This can help to improve gameplay. For instance, it's possible to personalise the difficulty level, offer fair multiplayer experiences, and even include rapid feature iterations. Personalising player experiences in real-time shows that player engagement is of prime concern. Adaptive storytelling, tailored content and customised monetisation or rewards all help to appeal to players. With dynamic content generation, games can modify events or quests depending on the game. This occurs in real-time to ensure that the game remains exciting, while not being too difficult for the specific individual. On top of that, quick results can come in too. For instance, players can check fast keno results online, with instant updates available to those playing Keno while in Malta. This way they can see if they have won and then continue playing without having to think too much about it. With fast results across different games, players are able to then move on to the next level or round of the game. 

In short, with such competition throughout the iGaming space, real-time analytics are invaluable. Developers can quickly see what works and what doesn't, tweaking games to ensure player retention and satisfaction. 

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