Wasteserv announces new brand identity

The rebranding exercise follows an internal restructuring exercise, aimed at making the company more relevant in today’s day and age 

Wasteserv has announced a new brand identity aimed at capturing its approach towards waste management. 

The rebranding exercise provided an opportunity for the whole company to look inwards, reassess its priorities, and move forward with a clearer outlook than ever before. The company’s ethos is now defined as “We manage waste by maximising the extraction of good quality recyclable materials and by generating renewable energy as part of our sustainable contribution to the Maltese Islands.”

“We got the ball rolling towards the end of 2014 and did lots of research into what we wanted our branding to say about the work that we do,” says Wasteserv CEO Tonio Montebello.

“Our ever-present tag line – ‘Creating Resources from Waste’ – is at the heart of everything we do and every decision we take. In fact, the rebranding exercise is not simply an exercise to change the logo, but rather, a review of our core philosophy,” he continues.

This is reflected in the colour and style of the new branding. The primary colour chosen is teal, which represents the combination of earth, sky and water, all elements protected and kept safe by Wasteserv. A custom design of a pixel graphic diffusing from teal to white is also a key new branding element which represents the process-based operations of the company through which creating resources from waste becomes a reality.

The rebranding exercise follows an internal restructuring exercise, aimed at making the company more relevant in today’s day and age following extensive growth over the years, while also addressing the need to re-group and re-focus on the company’s core competencies.

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