BYOC's first anniversary

The Bring Your Own Container (BYOC) initiative, introduced by Circular Economy Malta, which tackles single-use plastics, plays a crucial role in the transition towards a circular economy. The ambitious path towards climate neutrality in 2050 is outlined in the European Union’s Green Deal and reinforced by key policies such as the Circular Economy Action Plan and the Single-Use Plastics directive.

The BYOC initiative aims to empower individuals to reduce single-use waste by opting for using reusable alternatives when shopping. From food packaging to plastic bags, everyday items contribute to excessive waste. Customers can directly contribute to reducing the environmental impact while promoting a more sustainable lifestyle by bringing their own containers. This seemingly small habit can lead to meaningful change which reduces waste generation and fosters a culture of mindful consumption.

Since the launch of the BYOC initiative in 2024, it has gained significant momentum, which reflects a growing commitment among economic operators to reduce single-use plastics. Initially, 180 economic operators had joined the initiative, embracing sustainable practices by encouraging customers to use their own containers. Over the past year, the number of registered economic operators has increased to 300, marking a 60% increase. The increase in participation demonstrates the shifting mindset towards more eco-conscious consumption. These 300 registered economic operator can be found in the BYOC Map: Find recognised partners on the Bring Your Own Container (BYOC) Map - CE Malta

By reducing the number of single-use containers, this initiative significantly contributes to the reduction of plastic waste. Since April 2024, this initiative has successfully prevented the use of 63,524 single-use containers, making a significant impact on the reduction of plastic waste. Notably, detergent containers made up the majority of this reduction, with 54,966 fewer containers being disposed of, highlighting the growing shift towards more sustainable consumption. According to a recent survey conducted by CEMalta, 81% of respondents actively avoid single-use items, and 67% of respondents stated that they actively support businesses that prioritise sustainable waste management, demonstrating how crucial initiatives like BYOC are in reducing waste and shaping consumer behavior.

One frequent participant in the initiative revealed:

“I wasn’t sure it would be practical at first, but after a few weeks it became second nature. I now carry my reusable containers everywhere and feel good that I’m reducing single-use waste”

Another customer noted:

“The businesses participating in the initiative offer a financial incentive when bringing your own container. It makes me feel good to help the environment while getting something in return”

The success of the BYOC initiative would not have been possible without the local economic operators who actively participated and encouraged customers to bring their own containers. 

"We’ve seen an increase in customers who specifically choose us because we support BYOC. It’s great to be part of something that’s helping both the planet and our community."

For more information visit: BRING YOUR OWN CONTAINER (BYOC) Initiative - CE Malta