Brentford Football Club and LeoVegas announce shirt sponsorship and title partnership

Brentford Football Club and LeoVegas are partnering up, with LeoVegas becoming the title partner of Brentford FC

LeoVegas will have its branding on the front of Brentford’s home and away shirts for the 2017/18 and 2018/19 seasons
LeoVegas will have its branding on the front of Brentford’s home and away shirts for the 2017/18 and 2018/19 seasons

Brentford Football Club and LeoVegas have announced a new partnership: the West London club and the industry-leading mobile gaming company signed a two-year agreement last Monday that will see LeoVegas become the title partner of Brentford FC as they look to challenge for promotion to the Premier League.

Award-winning mobile casino and sportsbook operator, will have its branding on the front of Brentford’s home and away shirts for the 2017/18 and 2018/19 seasons, appearing on selected team training wear and being featured prominently around Griffin Park.

The two-year partnership means that when Brentford’s new Adidas shirts are revealed shortly ,they will feature LeoVegas’ iconic branding. The mobile gaming company will also be displayed above the goal at the Brook Road end of Griffin Park and on the Braemar Road stand as well as on pitch side and programme advertising and at various promotional events.

The deal is set to cover Brentford’s final two years at their historic Griffin Park home before a move to the Brentford Community Stadium and will start as The Bees begin their fourth consecutive season in the championship after three top-ten finishes.

LeoVegas has cemented its position as a world leader in the mobile gaming industry, and since summer 2016 has been growing its sport offering – with the launch of its sportsbook and growing sponsorship roster, including partnerships with Leicester Tigers and professional golfer Mathias Schjølberg.

The partnership with Brentford FC aims to increase its presence in the football industry and make the company a household name amongst sport fans.  

“I’m delighted to welcome LeoVegas on board as a partner of the Club. We are pleased to add a rapidly growing brand like LeoVegas to an already strong commercial family that includes local, national and international companies,” Mark Devlin, Brentford FC chief executive, said.

“During our discussions with LeoVegas, it was clear that they were a company we could work with. There was a synergy between us and the benefits of the relationship appealed to all parties. We believe there are common values we share and we look forward to working closely with LeoVegas over the next two years.”

"We're delighted to announce our partnership with Brentford FC. The much-loved club is, like us, ambitious and innovative - which perfectly aligns with our technological expertise and mobile first ethos,” Jon Sinclair, head of LeoVegas in UK and Ireland, said.

"This partnership marks an exciting growth in our sports offering, and offers the perfect platform for us to engage with more football fans – something which is important for us to do over the coming months as we focus on the evolution of our sports betting product.

"Brentford play in one of the most-watched leagues in the world and have incredibly loyal fans - we're thrilled to be at the heart of the action with them."

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