Stradivarius presents 'The Instant'

Working with Stradivarius on this project were Andoni+Arantxa, a duo of photographers renowned for their special sensitivity for fashion

Stradivarius presents its summer campaign, featuring Frida Gustavsson in a profound tale of inspiration, a personal quest and the discovery of previously unknown emotions. The campaign - entitled ‘The Instant’ – reflects on beauty, enhancing the senses and revealing our innermost secrets.

In short, ‘The Instant’ takes us on an emotional journey, enabling us to discover more about our true essence. The campaign video showcases a series of luminous, sharply-defined images, whilst the voice-over of the main character transmits energy and positive vibes.

Working with Stradivarius on this project were Andoni+Arantxa, a duo of photographers renowned for their special sensitivity for fashion. With ‘The Instant’, they skilfully captured the key trends for summer 2015.

The 70s are still top of the style stakes. Boho-style maxi garments with ethnic and floral prints are the absolute must-haves for summer 2015. White and henna tones come into a world of their own this summer, whilst black joins in for a whole series of fabulous looks.

Festival season
The flowing, laid-back styles and ways of summer festivals dominate the seventies look, adding a younger, more rebellious touch. Crochet fabrics, tiny garments such as shorts and crop tops or waistcoats and kimonos with fringing detail are the season’s key items, creating a boho, hippy look.

Fringed suede is another trend, set off to perfection by spectacular, eye-catching accessories such as wide bangles, turbans and headbands, whilst gladiator sandals prove comfort and style can go hand-in-hand. We’ve got everything you need to be a summer festival queen!

Hippie Chic
The brand remains true to its hallmark classic, feminine designs: off-the-shoulder blouses, bell bottom jeans and brightly-coloured floral print jumpsuits all form part of this trend, which features chic and sophisticated looks as well as more sober styles. Accessories, including round glasses and hats, add the perfect finishing touches. And as for footwear, check out the platform sandals, lace ups and high heel clogs.

Key items
The season’s key items include maxi and mini jumpsuits, skirts in all shapes, dungarees, bell bottom trousers and waistcoats. Boho and ethnic prints are bigger than ever, and fringing is everywhere to be found on the accessories as well as the clothing. Crochet and suede are the leaders of the summer fashion pack, creating the retro, hippy look that is an absolute must for summer 2015. 

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