KM Malta Airlines loyalty programme hits 100,000 members

KM Malta Airlines has announced that its loyalty programme, KM Rewards, has reached 100,000 members.

"This milestone is not only a celebration of how far we've come, but also an exciting reminder of what lies ahead as we continue to enhance the programme and introduce even more value for our members,” Oliver Ross, Head of Loyalty at KM Malta Airlines, said, describing the milestone as a proud moment for the airline.

He said it reflects the trust and enthusiasm of our members, who continue to choose KM Rewards as a way to get more from every journey with the airline.

The rewards loyalty programme was set up to offer added value to travellers, allowing members to progress through tiers and receive an immediate discount when booking on the KM Malta Airlines website while logged in to their account.

To mark the special milestone, the 100,000th member received a pair of tickets to Málaga, Spain, the airline's latest summer destination. The airline said it was working towards introducing new ways for members to earn and spend SkyBux with partners beyond flying in the months ahead.