Four Seasons CEO teases possible Malta expansion

Four Seasons CEO Alejandro Reynal was speaking to former tourism minister Ian Borg when he said he hopes to see the opening of the company's first property in Malta

“I hope that in maybe less [than 15 years] we look back at this moment and we celebrate the opening of the Four Seasons here in Malta,” Four Seasons CEO Alejandro Reynal said
“I hope that in maybe less [than 15 years] we look back at this moment and we celebrate the opening of the Four Seasons here in Malta,” Four Seasons CEO Alejandro Reynal said

The President and CEO of Four Seasons Hotels and Resorts has teased that the company might be planning to open a franchise in Malta. 

Four Seasons CEO Alejandro Reynal was speaking with former tourism minister Ian Borg during the World Travel and Tourism Council in Valletta during a discussion on Malta as a tourist destination.

During the discussion, Borg acknowledged that Maltese residents are eager to see a tourism model that focuses on quality tourism rather than a constant increase in tourist numbers.

At one point, Borg noted that the company had already introduced its Four Seasons Yacht to Malta’s waters, and joked that he hopes the company won’t take long to begin its operations on land.

“I hope that in maybe less [than 15 years] we look back at this moment and we celebrate the opening of the Four Seasons here in Malta,” Reynal said.

The Four Seasons is a luxury hotel brand that manages 135 hotels and resorts around the world and currently operates in 47 countries.

Borg and Reynal’s discussion comes as the tourism industry experiences significant growth despite being the subject of concerns on land use.

In 2022, a study showed that Malta needs five million tourists per year to ensure the sustainability of all existing and planned hotel bed stock. Malta’s current record number of tourists was achieved last year with just over four million tourists.

In June this year, MaltaToday revealed that since 2024, Malta’s tourist accommodation stock exploded, as 158 guesthouses and 62 hotels with 5,235 rooms were approved.