[WATCH] Ira Losco’s new single High talks of minorities

The artist releases her latest single and music video

Ira Losco's new single High is about minorities
Ira Losco's new single High is about minorities

Ira Losco has often used her celebrity status to advance the cause of minorities and the latest single is no exception.

The singer has just released High that speaks of the injustice faced by minorities.

The music video of the song features actors depicting individuals wronged by society and who are unafraid to highlight their ‘labels’ and shed them.

High is the seventh single off the double album No Sinner No Saint, which is Losco’s most recent work.

The singer and song writer teamed up with award winning director Steven Levi on the production of her latest music video together with director of photography Matthew Muscat Drago.

The pair have previously worked together on the video Bad Habits and Losco’s viral hit song Hey Now. The song was also produced and mixed by Howard Keith at Jagged House Studios.

The music video features Ira in an aerial dance scene.

“Every music video must have a uniqueness that makes it worth watching for my audience. I enjoy working with my incredible team. They are all in it for one thing only, passion. That always ensures that the result is a spectacular one. I love challenging myself and this time Steve Levi suggested I try aerial dance. I loved every second of it and my trainer Masha seemed to be quite happy with the result. I’ll let my audience be the judge of that though,” Losco said.

Losco is preparing for a summer full of performances, starting with the Beland music festival in Zejtun on Friday night.

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