Brian Pratt appointed CHI Senior Vice-President for distribution

He will be based at the company’s headquarters in Malta.

A company statement issued yesterday explained how Pratt had over 25 years experience in the hospitality business and was most recently vice president for Starwood Hotels & Resorts.

In his last post, he was responsible for all marketing initiatives, customer-facing technology, business development, strategic planning, online advertising and customer acquisition for the entire brand portfolio of St. Regis, Westin Hotels & Resorts, Sheraton Hotels & Resorts, W Hotels, Four Points Hotels, The Luxury Collection and Le Meridien Hotels.

Pratt was also vice-president e-commerce, e-business and customer technology for Europe, Africa and the Middle East. In his earlier career, Pratt gained valuable hands-on experience as a software consultant overseeing projects for Bank of Boston and Ford Motor.

In his new appointment at CHI, Pratt would administer the company’s distribution of rooms, Internet presence, loyalty programme, partnerships and technology.

CHI chief executive officer and managing director Tony Potter commented: “Brian brings a real global perspective to the company, having lived and operated from Brussels, Boston, New York and Hong Kong amongst others.

“Brian’s expertise is a considerable addition to our online marketing resources and together with his dedicated team, he will no doubt help us achieve a quantum leap in our progress,” Potter insisted.

A United States (US)’ national, Pratt is a Member of the Marketing Board of Directors, the Information Technology Board of Directors and the Internet Marketing Association.

He is married, has three boys and in his free time is a rugby coach.