No longer Banif, it's now BNF Bank

Banif Bank has rebranded into BNF Bank as it rolled out its new brand identity and divulged plans to expand into asset management and investment banking services

Banif Bank has been rebranded as BNF Bank as it looks to rollout new products in market share expansion drive.
Banif Bank has been rebranded as BNF Bank as it looks to rollout new products in market share expansion drive.

Banif Bank today presented its new brand identity, BNF Bank, as it looks to put in place the necessary infrastructure to diversify its business into asset management and investment banking services.

CEO and Managing Director Michael Collis said that although the name and image had changed, the bank’s clients will continue to be its foremost priority. He explained that the bank was starting on a new journey which would lead to more benefits for its customers.

Collis maintained that the new features will clearly represent the bank’s forward thinking and aspirations, as it introduces new products to increase its market share.

The bank recognises the generational shift in how clients and banks do business, Collis added, and it aims to speed up its growth with a focus on understanding client needs, utilising the potential of private banking and using Malta’s geographical location to bring new businesses and more revenue to the bank

Having operated in Malta since 2008, Banif Bank (Malta) was acquired by Al Faisal Holding last year, an offers a full range of commercial banking services to personal and business customers.

It has a local network of 12 branches as well as three corporate and business banking units.

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