GO invests over €6 million to 'revolutionise TV viewing in Malta'

Local telecoms giant GO has become the first provider to introduce a fully flexible TV service that does not require professional installation, no set top box and no wires.

Customers simply purchase a subscription, “with full flexibility on the type of the content they want to access, download an APP and enjoy their favourite content, from any device, whether TV, tablet or mobile, from any location, in, or out of home,” said the company in a statement.

“Today we are revolutionising the way people in Malta get to enjoy their favourite television content, whether local content or foreign. This is the outcome of a huge investment in our customer experience and a great leap forward in our TV journey. With this came a significant investment of €4 million in our new TV headend and over €2 million in Internet related enhancements to ensure that we can deliver this new TV service to the highest standards,” said GO CEO Nikhil Patil.

“The timing of this milestone for GO is also very meaningful. It comes at a time of great disruption brought by a global pandemic. But despite all this, we kept investing to enhance the services for our customers and for the community at large. More importantly, we kept working hard to ensure that no one is left behind’, Patil added.

‘A number of cross-functional teams have worked tirelessly over the past months to deliver a simplified product for our customers, but one which was intensely complex to implement on the back end as it is configured to work with different technologies, whether wired, via Wi-Fi or mobile data. But the beauty lies in the fact that this complexity allows the customers absolute freedom in how they consume their favourite content,’ said Kelvin Camenzuli, Chief Digital Officer.

“We have implemented a solution that is the most enhanced and technologically advanced with regard to TV transmissions as well as one that is well set to carry us forward in our TV journey in the months ahead,” added Camenzuli.

Besides the practical aspect of having no clutter or wire connections, this new television service can be installed on any number of devices, said the company, saying that this also meant that customers can take their television service anywhere they want with them, without the need to rewire their set-up.