Tenor Joseph Calleja is brand ambassador for Air Malta

Malta’s ambassador for culture is now ‘brand’ ambassador for national airline.

Joseph Calleja (centre) with Philip Saunders (left) and Peter Davies (right).
Joseph Calleja (centre) with Philip Saunders (left) and Peter Davies (right).

Air Malta has appointed the world-class Maltese tenor Joseph Calleja as its brand ambassador.

"Air Malta is proud to have appointed Joseph Calleja as its brand ambassador," Air Malta CEO Peter Davies said.

"Mr Calleja's status in the international arena is impressive. His reputation as a renowned performer with a Maltese identity makes him undoubtedly one of the best ambassadors the airline can have to promote both Malta and Air Malta. This agreement is yet another milestone in the airline's efforts to support the promotion not only of the airline's new brand identity but also of the Maltese islands overseas."

Air Malta CCO Philip Saunders said the airline was thrilled to welcome Calleja onboard as its new ambassador. "Joseph is an outstanding representative for our islands and stands for all is that great about Malta. This is a perfect partnership as Air Malta also aspires to become the ambassador, guide and broker for the very best that the Maltese islands can offer."

Calleja said he "loved" Air Malta and that he looked forward to promoting his heritage. "I love Air Malta and I am proud to be associated with our national airline. Every time I board an Air Malta aircraft I immediately feel I'm in Malta."

The three-year agreement was signed today between Air Malta and agents NNG Promotions.

Calleja has risen to international stardom and has appeared in over 28 principal roles in most of the world's leading opera stages including New York's Metropolitan Opera, London's Royal Opera House at Covent Garden, the Vienna Staatsoper, the Deutsche Oper, Berlin, Vienna State Opera, and the Zurich Opera.

His third solo album released last year on Decca, The Maltese Tenor, debuted as the best-selling vocal album on the core classical charts in the U.K. and Germany.

A rightful Ambassardor more the Peter Andre. Congratulations to Joseph Calleja.