Romeo Beckham’s new fashion brand launch party held at AKI London

AKI London, the flagship London restaurant from Maltese Hospitality Group Lifestyle Group, welcomed football icon David Beckham, fashion designer Victoria Beckham and their family for an exclusive private event celebrating the launch of Romeo Beckham's new fashion brand, Intra.

The intimate gathering saw Romeo Beckham host several members of the Beckham family, including David, Victoria and Cruz Beckham, alongside Cruz's partner Jackie Apostel. Guests were seen wearing pieces from the debut Intra collection, a retro-inspired sportswear line influenced by classic football culture.

The launch has already attracted significant international media attention, with publications including HELLO!, Daily Mail and Yahoo Entertainment reporting on Romeo's latest venture. In a recent feature, HELLO! highlighted the family's support for the collection, with Victoria Beckham sharing images of the family wearing Intra pieces to her 32 million followers on Instagram, and writing: "So excited for you @romeobeckham @intra x" as she celebrated her son's first major fashion project.

Romeo, who has previously built a successful modelling career, appears to be following in the footsteps of his mother, whose fashion label has become a globally recognised luxury brand. According to international reports, Intra draws inspiration from retro sportswear and iconic football aesthetics, marking Romeo's first independent business venture.

The private celebration at AKI London further cements the restaurant's growing reputation as a destination for high-profile international guests. Located in the heart of Marylebone, AKI London is the sister restaurant to AKI Valletta and forms part of Malta's Lifestyle Group hospitality portfolio.

Both David and Victoria Beckham shared moments from the evening on social media, offering followers a glimpse inside the exclusive launch event held at the London venue.

The event represents another notable moment for the Maltese-owned restaurant, which continues to attract international attention and celebrity clientele, bringing a taste of Maltese hospitality to one of London's most prestigious dining destinations.