After Prince's visit, website registers 71% increase in Malta search

Trivago reports spike online search traffic for Malta after Prince William visited Malta for 50th anniversary Independence celebration

Prince William's visit to Malta 'clearly had an impact among UK travellers' (Photo: Chris Mangion)
Prince William's visit to Malta 'clearly had an impact among UK travellers' (Photo: Chris Mangion)

Hotel comparison website Trivago has reported a spike in online search for Malta after Prince William visited Malta as the island celebrated its 50th anniversary celebrations of Independence.

The second in line to the throne stepped in after the Duchess of Cambridge, pregnant with the royal couple’s second baby, had to cancel her first solo visit due to severe morning sicknesses.  

Trivago said the Prince’s trip to Malta caused a 71% spike in interest in the area, with the majority of search traffic focusing on Qawra. The website also reported that hotel searches in Mellieha increased by 60% and 41% in Bugibba.

Interest in hotels in Valletta increased by 31%.

“Although William joked that the crowds were hoping for his wife instead, these figures show that his visit clearly had an impact among UK travellers. Malta is an exciting and varied destination of historic towns, beautiful beaches and a Mediterranean climate. It's great to see the island receive the recognition it deserves,” Denise Bartlett, a spokesperson for Trivago said.

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