Malta leads EU in multi-service digital bundles

Malta continues to rank among the EU’s most digitally integrated countries, according to a special Eurobarometer survey released recently.

Focussing on e-communications and the digital single market, the survey shows that Maltese households adopt bundled communication services at rates well above EU averages. This suggests a preference for service consolidation.

Some 73% of households in Malta include fixed internet access in a bundled package, compared with 43% across the EU27. Television channels and fixed-line telephony are included in 71% and 61% of Maltese bundles respectively.

Across Europe, fixed internet, mobile subscriptions, and television are the three most frequently bundled services, while over six in 10 Europeans subscribe to two or more services in a bundle.

Malta and Portugal report the highest adoption of multiple-service bundles, with 36% of Maltese households subscribing to more than four services and 23% to five-service packages. Six- and seven-service bundles are less common, but Malta leads in these categories as well, with 8% and 6% of households respectively.

Malta also shows high levels of connectivity. Some 92% of households report having an internet connection at home, exceeding the EU27 average of 85%, while mobile phone ownership is nearly universal at 98%. Fixed gigabit connections are present in 67% of Maltese households, among the highest in Europe.

Fixed-line telephony remains prevalent in Malta, with 70% of households maintaining a landline, compared with 41% across the EU. Only a small proportion of households in Northern and Western Europe exceed these levels. However, international use of landlines is limited, with 82% of Maltese respondents reporting that they never use a landline for calls to other EU countries, compared with 76% across the EU. Digital alternatives, including instant messaging, are increasingly used for cross-border contact.

The statistics are based on a survey conducted between 9 January and 4 February 2025. 503 Maltese respondents were interviewed.