How to start an online casino that will be your best bet

The must-have elements of any online casino business

The first element that your audiences experience is the graphic design of your platform. Successful platforms focus on providing the best possible user experience, which means that the design has to be clear, visually appealing, ergonomic and it has to run well on all devices both desktop and mobile. Many people use their smartphones and tablets more often than laptops or desktop PCs, which makes mobile compatibility and high performance a top priority.

Another important element is the integration with at least a single recognisable game provider. Known brands mean better and more popular games, catering to the expectations of gambling enthusiasts. By adding new game providers periodically, you will send a message that there is always something new to look out for at your online casino. The goal is to eventually integrate all major game providers.

Never forget about incorporating at least one payment gateway. More options bring more people and build trust, but select only reliable solutions. Aim to integrate all major payment providers at a later stage.

No online casino survives without a variety of bonuses and gifts for gamblers. Players are encouraged to spend more time with the platform when they are offered free spins, attractive multipliers, jackpots, etc. Special arrangements of symbols in popular games spice up otherwise standard experiences, while mini-games with the chance of doubling the winnings increase the risk-reward factor.

Screenshot storage will serve as proof of winnings should there ever be a need to verify a prize.

Having a support ticketing system is key to resolving any issues with your platform. It helps build user confidence and your reputation as one of those game providers that truly cares about customers.

At some point, it is worth incorporating an intelligent game recommendation system, one that analyses your users' preferences basing on the games he or she plays and suggests similar ones. Variety is the spice of life, more high-quality games will help maintain user interest.

AI can be used in other areas as well. An intelligent bonus engine will help strike the right balance between granting extras and keeping profits in check.

Everything can be a game these days. A gaming platform is even more attractive when players can level up, earn achievement badges and see their names on the leaderboards. Competition stimulates excitement. Make simple activities performed on the website extraordinary through gamification.

From the player’s perspective, one of the most important aspects is the quick and hassle-free withdrawal of winnings. Smooth transfers are key to building player trust and enjoyment.

The owner of the gambling establishment will benefit from a CRM that not only allows for the monitoring of user activity in order to improve the platform, but one that also enables the creation of heavily targeted and custom marketing campaigns.

Last but not least - cryptocurrency. With the increasing popularity of crypto, many casinos decided to accept crypto payments and the trend is expected to increase in the coming years.

Secure and adapt

Wherever money is involved data protection is paramount, so make sure your provider has a reputation for high quality security tools. Look for providers that guarantee quick reaction times to any issues that might occur on your online casino platform.

Choose a partner that you can trust

The team at createIT has been developing solutions for the entertainment and gambling industry for more than 5 years, while providing software development and digital marketing services worldwide for nearly two decades. With more than 10 thriving casino brands in our portfolio and a growing team of 100+ developers we deliver turnkey casinos to clients worldwide. For complex hardware and software solutions powering worlds' best online casinos - we are your best bet.

This article is brought to you by createIT

About us

createIT is a 120+ developer team providing cutting edge, turnkey entertainment solutions for over 5 years. With more than 10 successful casino brands in our portfolio, over 15 years of experience in software development and digital marketing, and 20+ developers specialised in gambling - rest assured your dream project is in the right hands.

Disclaimer : Play responsibly. For help, visit www.rgt.org.mt.