Air Malta launches mymaltastory.com

Air Malta launches marketing campaign where people can create their ideal video experience of the Maltese Islands and share it through social media.

Air Malta has launched a new marketing campaign enabling people to build their ideal video experience of the Maltese Islands and share it with friends through social media.

Everyone who shares their video will qualify for a 10% discount on almost all Air Malta scheduled flights and automatically will enter in a daily prize draw to win two complimentary tickets on the airline's network.

The campaign is hosted mymaltastory.com. The site allows people to watch short video clips of a wide range of activities across the islands. These include video clips on fine dining, shopping, cultural sightseeing and sports activities amongst which are clips on diving in Comino, having lunch at the Citadella, eating pastizzi in Rabat, sunset watching at Golden Bay and wine tasting in Birgu. One can even enjoy a virtual journey on the Gozo ferry in just 11 seconds.

Participants can choose their favourite experiences and combine them into a single travel video of their perfect day in Malta and Gozo.

www.mymaltastory.com will launch with 35 different videos giving users up to 37,000 different combinations of their idyllic experience on the islands.

Participants are actively encouraged to share their videos with friends and family all around the world via e-mail, Facebook, Google+ and Twitter.

Speaking at the launch, Philip Saunders, Chief Commercial Officer at Air Malta said, "We are introducing the Maltese Islands to the world in a bold and innovative manner. It's all about creating personal stories of discovery and making people aware of just how varied and exciting it is to take a holiday or short break on the Maltese archipelago. We are promoting experiences that highlight the friendly, varied and colourful aspects of the nation and its people. We're sure that this campaign, together with our value-for-money prices, will attract even more visitors to gain an authentic taste of the islands, and enjoy Malta's wonderful winter warmth and sunshine."

The website will further support Malta's potential in the winter months as a short break destination, attracting a younger generation to the islands. The site will create more digital content and develop a stronger awareness of the Maltese Islands through social media.

The aim of the site is intended to build a fresh view of what to expect and do while in Malta. In time it will help build the largest concentrated library of short online video clips of the islands that include footage produced both by Air Malta and by the website's users themselves.

This new project is in line with Air Malta's new brand strategy by seeking to represent, amplify and extend the significant and positive values, attributes, experiences and opportunities that Malta has to offer to new and returning visitors. The airline's efforts are towards promoting the islands' greatest assets by being the ambassador and guide to the very best Maltese experience.

Setting up a 'MyMaltaStory' profile is a two-step process using the client's existing Facebook, Twitter or e-mail accounts. Users who don't sign up can still view and use most of the site's functionality. All videos have been compiled from a third person point-of- view bringing the viewer directly into the scene.

To celebrate this launch, each day from today till the 24th December 2012, Air Malta will randomly pick two winners from those users who have created a story on mymaltastory.com and share it. Each winner will be given a free return flight to/from a destination of their choice.

All users who do the same but not manage to win will be given a gift by Air Malta to use within the same day. This campaign will last until the 31 December 2012. Upon electing to redeem the gift, users are directed to their profile screen where that day's gift will be announced. They will also receive an e-mail with all the information.

The more stories one creates the more chances of winning as each story created is considered as a new entry. Terms and conditions apply.

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