Creative agency Redorange reboots brand with ‘new story’ for pandemic

The creative advertising agency Redorange has rebooted its brand in a reflection of its growth as an ad agency, 15 years since its founding.

CEO and founder Daniel Abela said his firm had “ruffled feathers and created waves” in an industry that values creativity, innovation and talkability, and credited his ‘redorangers’ with having shown resilience, determination and sheer passion in the work they do. 

Cynthia Mifsud, marketing manager at Redorange, said the need for a reboot during COVID-19 became evident and led to a readjustment of strategy and positioning. “The reboot not only reflects on the agency’s design expertise and marketing efforts, but it is also a reflection of growth, an alignment of looks and values, and showcases how Redorange is moving forward by elevating the brand in par with international design trends.”

 “Due to the pandemic reshaping the world, Redorange felt the need to self-reflect, adapt and rebrand following the constantly changing and demanding environments,” Head of Design, Stelios Ypsilantis, said. “A reboot was necessary not only for aesthetic reasons but also to form a narrative that resonates with people, remains truthful to the content, is easily understood and is time resistant. We are a storytelling studio and our methodology is purely research based, this is what our team wanted to articulate with the outside world – this is our new story.”

Abela described Redorange as a creative agency that turns “the conventional into exceptional”.

“Not only do we see ourselves as collaborators of our clients, but we dive in every assignment heart and soul to push our client’s brand message in a clear and effective way… we believe in designing with a purpose and creating stories that will last through time. We pride ourselves in being experts in the creative process of solving all challenges we’re faced with.

“In the digital age where visual noise and boring narratives are dominating the market, we help our clients stand out by unveiling new horizons and pushing the boundaries. We listen, solve, develop, love and evolve your brand.”