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Malta search engine replicates Google’s ‘smell engine’ April Fools joke

Spoiler alert: Search engine uses Google’s 2013 ‘Nose’ prank to lure users to their site…

Matthew Vella
31 March 2015, 2:51pm
Search engine needs some ideas for an April Fool’s joke.

On Tuesday it launched its ‘aromabase’ technology on the internet: a seach engine that offers users “the possibility to not only view and read about any product they search for but also to smell it. This groundbreaking technology recently launched in Malta in collaboration with Google Labs is being tested right now on”

The problem is, this joke has already been done.

Google Nose ‘launched’ in 2013 with the promise to “to offer the sharpest olfactory experience available” with a video introducing Google Nose explaining that the feature allows users to “search for smells”.

As ‘claimed’ by “The technology is using psychological perception to induce it’s users to literally ‘smell’ any product being advertised on the website itself. The Aromabase (tm) technology being used is the result of a two-year collaboration between Google representatives who also visited Malta in the last months and”

Of course the prank has its commercial uses: users have to share the search engine on Facebook before getting a whiff of their search term.

Matthew Vella is executive editor at MaltaToday.
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