Back
Register for SMS Alerts
or enter your details manually below...
First Name:
Last Name:
Email:
Password:
Hometown:
Birthday:
Sorry, we couldn't find that email.
Existing users
Email
Password
Sorry, we couldn't find those details.
Enter Email
Sorry, we couldn't find that email.

Malta search engine replicates Google’s ‘smell engine’ April Fools joke

Spoiler alert: Search engine uses Google’s 2013 ‘Nose’ prank to lure users to their site…

matthew_vella
Matthew Vella
31 March 2015, 2:51pm
Search engine FirstMalta.com needs some ideas for an April Fool’s joke.

On Tuesday it launched its ‘aromabase’ technology on the internet: a seach engine that offers users “the possibility to not only view and read about any product they search for but also to smell it. This groundbreaking technology recently launched in Malta in collaboration with Google Labs is being tested right now on FirstMalta.com.”

The problem is, this joke has already been done.

Google Nose ‘launched’ in 2013 with the promise to “to offer the sharpest olfactory experience available” with a video introducing Google Nose explaining that the feature allows users to “search for smells”.

As ‘claimed’ by FirstMalta.com: “The technology is using psychological perception to induce it’s users to literally ‘smell’ any product being advertised on the website itself. The Aromabase (tm) technology being used is the result of a two-year collaboration between Google representatives who also visited Malta in the last months and FirstMalta.com.”

Of course the prank has its commercial uses: users have to share the search engine on Facebook before getting a whiff of their search term.

matthew_vella
Matthew Vella is executive editor at MaltaToday.
DealToday
Latest Business News
Business News 18:27
Banif Bank has rebranded into BNF Bank as it rolled out its new brand identity and divulged plans to expand into asset management and invest...
Business Comment 10:12
Correcting markets, Goldman’s contingency plans & Spain toughening up on Catalonia
Law Report 08:19
A plea claiming that an action is time barred, may be cancelled if one pleads that the claim itself is overstated
Business Comment 19-10
Earnings driving markets, Snapchat presenting next Winter Olympics and good times for IBM
Business Comment 19-10
One may believe that having a research and business innovation hub in malta similar to Silicon Valley is not a fantasy dream... or is it?