The role of bonuses in player retention

Earning a new customer is much harder than retaining the existing one. It’s a fact in modern business, and online casinos are well aware of it. That’s why the best payout online casino in Canada offers not only the highest return but also extra perks to retain gamblers.

Gambling platforms use a lot of tricks to keep their clients, but bonuses proved to be the most efficient method by far. It’s a huge discovery because reports prove the value of long-term clients – according to one of them, increasing customer retention by just 5% increases profits by up to 95%. Read on if you want to find out more about this important business concept.

What makes bonuses such a good gaming incentive?

The core function of a casino bonus is pretty obvious, but there’s more than one benefit of using it. Let’s breeze through some:

1.     Incentivising players to return

You know how it is, sometimes you need a little extra push to get you back into the game - and that's where bonuses come in. Reload and loyalty bonuses give users a reason to come back and keep playing. Think of it like a friendly nudge from your casino BFF saying: "Hey, we miss you - come on back and let's have some fun!"

2.     Encouraging exploration

Let's face it, we all have the go-to games that we love to play. But sometimes you need to spice things up a bit and try something new. That's also where bonuses can come in handy. By offering a bonus that applies to a specific game, online casinos encourage gamblers to try out something new. It's like when your bestie convinces you to try sushi for the first time - you might discover a new favorite.

3.     Providing a sense of value

Everyone likes to feel appreciated, right? According to the study, more than 70% of consumers want to feel valued. Gamblers are by no means different. Platforms that give personalised bonuses show that they appreciate gamblers. It's like when your boss brings in doughnuts on a Monday morning - suddenly, the work week doesn't seem so bad after all.

4.     Increasing the fun factor

Playing at an online casino is already pretty fun, but bonuses make it even more exciting. This extra element of challenge and reward is what gives players a rush of adrenaline. In a way, it’s similar to adding hot sauce to your meal: the dish is already delicious, but now it's even better.

Why it’s so hard to retain clients?

The global online gambling market is worth well over $75 billion. The business is ginormous, which also means it’s highly competitive. But why is it so difficult to keep players coming back for more?

One reason is the sheer number of options available. Players can try one casino, decide it's not for them, and move on to the next one. In fact, a study by the Gambling Commission revealed that a typical virtual gambler has three accounts, but many younger players own more. With so many choices, it's tough to stand out. 

The lack of personal interaction also plays its part. Contrary to traditional casinos, online gamblers don’t interact with dealers and other players. Many players are trying to avoid this feeling of isolation by changing platforms and joining new casinos with chat rooms and live dealer games.

In addition, some online casinos are struggling to build trust with their clients. Many players worry about issues like fairness, security, fraud, data collection, and payment processing. That’s why newer websites usually don’t retain as many users as well-known platforms.

So, what can gambling firms do to retain their clients?

The answer is simple: They offer bonuses. Players love winning extra money or prizes, and these incentives keep them coming back for more. Some online casinos even offer loyalty programs, rewarding players for their continued patronage. Here are the usual suspects:

•  Welcome bonus: This one’s for new players.
•  No deposit bonus: It’s not huge, but it does incentivize players to sign up.
•  Reload bonus: Reloads do miracles for nurturing the existing players.
• Cashback bonus: It refunds a portion of a player's loss.

Of course, bonuses alone don’t guarantee anything. A truly successful website gives much more than that because players also expect game variety, top-notch security, quality user experience, and more. Together, all these features help online gambling apps and websites to keep customers happy and interested in playing longer.

Retaining online casino clients is challenging because the market is extremely saturated. But gambling platforms have an ace up their sleeves. We are talking about regular bonuses that spice up the games and convince players to play a few extra rounds.

What do you think about casino bonuses? Which one is your favorite? Write a comment – we’d love to see how you take advantage of online gambling promotions. 

Disclaimer |  Play responsibly. For help, visit www.rgf.org.mt. Players must be over 18, terms and conditions apply.