Back
Register for SMS Alerts
or enter your details manually below...
First Name:
Last Name:
Email:
Password:
Hometown:
Birthday:
Sorry, we couldn't find that email.
Existing users
Email
Password
Sorry, we couldn't find those details.
Enter Email
Sorry, we couldn't find that email.

Charles & Ron branded scarves and ties to promote EU presidency

The neckties for men and scarves for women for the EU presidency have been designed by renowned fashion designers Charles & Ron

miriam
Miriam Dalli
12 January 2017, 12:15pm
A total of 26,000 neckties and 14,000 scarves have been produced
A total of 26,000 neckties and 14,000 scarves have been produced
Taking over the presidency of the European Council is an opportunity for each member state to flaunt itself: so why not take the opportunity to produce branded ties and scarves promoting the presidency?

In Malta’s case, the neckties for men and scarves for women, have been designed by renowned fashion designers Charles & Ron: a total of three submissions were filed and the production tender was won by In Design (Malta) Ltd, for the total cost of €381,400.

EU Presidency media and marketing executive director Charles Mizzi confirmed that a total of 26,000 neckties and 14,000 scarves – made of “100% pure silk” – have been produced.

“A single scarf costs €12.89, whilst the tie costs €10.38, package included,” Mizzi said, highlighting the low cost when compared to such designer wear.

The branded accessories will be distributed to delegates at all levels, Mizzi added. “They will be given out to all delegates attending the informal ministerial and technical meetings held in Malta and Gozo.”

The promotional material will also be distributed to delegates in Brussels, Luxembourg and Strasbourg.

Mizzi said that the government procured a limited number of different colour ties and scarves, for presidency staff. “Delegates attending meetings in Malta will be given a blue tie or scarf, those in Brussels will receive the red tie or scarf whilst staff will get the turquoise version.”

Even the colours were chosen carefully, to reflect the theme chosen for the presidency: the blue represents the Mediterranean, the red represents the national flag whilst the turquoise was a reflection of the logo.

Both scarves and ties carry the presidency logo, which was designed by MCAST student Alexia Muscat. The logo, one of 29 submissions, derives its inspiration from the eight-pointed Maltese cross.

miriam
Miriam Dalli graduated in communications studies from the University of ...
Property