Fifty Shades of Grey breaks Eden Cinemas box office records

Film attendance dropped by 73% in the United States but locally it is still performing stronger than many blockbusters

Fifty Shades of Grey premiered on Friday 13 February at the Eden Cinemas with completely sold out shows throughout the day and weekend and its popularity persisted into a second week, according to a spokesperson for the cinema.

"Being one of the most anticipated films of the year, there was no doubt that the film would be a success at the box office, however, with tickets for the premiere selling out in just a few days, expectations were greatly exceeded and extra screens had to be opened up," the company said in a press statement.

Fifty Shades of Grey premieres in Malta

Ten days into its release the film brought in more people than any film in 2015 or in 2014 while at the same time breaking the record for box office takings for a single film in February.

Fifty Shades of Grey also outperformed top grossers of last year - 'The Hobbit' and 'Maleficent' - and is expected to continue going strong and continuing to break records throughout its release period which could be as much as 12-16 weeks. 

"It is interesting to note that in its second week, film attendance dropped by 73% in the United States but locally, Fifty Shades of Grey is still performing stronger than many blockbusters do on their first week."

READ MORE Male nudity deficit for Fifty Shades of Grey

More in Entertainment
Ticking time bomb
Tia Reljic
Head to Valletta this weekend for Carnival activities
[WATCH] Is romance still alive? We took to the streets to find out
Valentine's Special | Love me, love me not
Massimo Costa / Maria Pace / Tia Reljic

Get access to the real stories first with the digital edition