Tommy Hilfiger Ramla Bay Regatta launches for the first time

On the 27th – 29th August 2010, the Malta Royal Yacht Club will host its annual Ramla Bay Regatta, but this time the event will centre just as much on fashion as on its traditional races. The RMYC’s event is, for the first time, being sponsored by Malta’s chicest casual clothing brand, Tommy Hilfiger, and has been reborn as the Tommy Hilfiger Ramla Bay Regatta. The event will promote the preppy sport-centred clothing of Tommy to a new generation of Maltese sailors, while the fun of the regatta draws crowds to the Ramla Bay Resort, and the island of Comino.

Georges Bonello Dupuis, the RMYC’s commodore, explains the structure of the event: “We start off at the Yacht Club and end up at the Ramla Bay Resort on Friday. We have races around Comino on Saturday and Sunday on keel boats, which are ordinary sailing boats. The dinghy regatta will also take place during the weekend, with the kids’ race on Sunday afternoon. The social side will be a BBQ on Saturday, and then a tug-o-war in the resort on Sunday, after which we will have the prize giving ceremony. We are very grateful to the management of the Ramla Bay Resort for lending their support to this event.”

When asked about having Tommy Hilfiger as a sponsor, Bonello Dupuis could not contain his enthusiasm.

“It’s great to have Tommy Hilfiger on board, it’s a top brand. We can build on the event’s image, and are proud to have confirmed their support for the next three years. Tommy Hilfiger is one of those brands that the club loves having as a supporter”.

Tommy Hilfiger’s flagship store in Valletta and sister store in St Julian’s offer classic denim, their ever-popular polo shirt collection, and a variety of accessories and clothing for the stylish shopper who has top quality and brand consciousness in mind. Jonathan Shaw, one of the directors at Tommy Hilfiger in Malta, is also highly keen on establishing such a relationship with the Royal Malta Yacht Club.

“Working with the Royal Malta Yacht Club is fantastic, and we’re thrilled to partner with such an established club. The Ramla weekend event is so much fun and has such a nice vibe to it. That’s why we wanted to get Tommy Hilfiger involved. Tommy Hilfiger is very aligned to various sports, like sailing and golf. That’s the lifestyle of the brand, which coincidently also has a sailing line in its collection. We also created a specific event logo which will be used for this regatta and my partners and I look forward to attending this event.”

The Tommy Hilfiger Ramla Bay Regatta will begin at the RMYC’s base in Ta’Xbiex Marina on Friday 27th August, and all social events will take place at the Ramla Bay Resort, Marfa. The Royal Malta Yacht Club would also like to thank the management of the Ramla Bay Resort for their constant support.