Isle of MTV Malta confirmed for June 26

Viacom sign three-year deal with Malta to produce the Isle of MTV concert.

The crowd at Isle of MTV 2012.
The crowd at Isle of MTV 2012.

Malta will once again play host to international superstars as Be Viacom, Viacom International Media Network's brand engagement division and Malta announcex a three-year partnership to produce the music spectacular Isle of MTV.

Today's announcement, made at London's World Travel Market, marks the seventh consecutive year that MTV and Malta will collaborate  in producing the MTV live event on the Floriana Granaries. 

Fifty thousand music fans descend on the island for one of the must-attend highlights of the summer music calendar.  Next year's extravaganza has been confirmed for June 26th 2013

Since Isle of MTV has been held in Malta, the number of visitors to the island, younger than 24, has increased by 88 percent and now account for 20.3 percent of all tourists.

Isle of MTV is considered one of the coolest and most eclectic free European summer music events and has built a reputation for showcasing some of the biggest names from the international music scene. Previous performers have included, Flo Rida, Lady Gaga, Snoop Dogg, The Black Eyes Peas, LMFAO, David Guetta, Gorillaz, and Garbage.

The open-air concert combines live performance and is filmed and edited into a 60-minute special that is broadcast across 20 MTV channels throughout Europe.

"We are proud to host the next three editions of the Isle of MTV concert which has been labelled internationally as the largest free open air music concert in Europe," culture minister Mario de Marco said. 

"The concert, through its international promotion and line-up is succeeding in attracting more foreigners to our islands, especially young people which have increased significantly since 2007."

The Malta Music Week which is organised prior to the Isle of MTV concert is also being established as a popular music event in the Mediterranean.

De Marco said that Malta had successfully hosted these music events for the past six years: "We now look forward to once again welcome to our islands music and concert lovers from all over Europe."

Antonio Canto, Senior Vice President, Be Viacom, added, "We are thrilled to continue our partnership with the Mediterranean islands of Malta. Isle of MTV's popularity amongst young Europeans keeps growing and the broadcast show is now also a well-established, highly anticipated episode of our World Stage franchise.  Renewing our partnership for another three years gives us the opportunity to jointly evolve the Isle of MTV franchise and attract even more young travellers to Malta."

The talent line-up and further details for Isle of MTV 2013 will be announced in the spring.