Hyundai with World Cup Limited Edition i20, i30 and ix35 models

As a major sponsor of this year’s World Cup in Brazil, Hyundai is also fielding its own winning team – a World Cup Limited Edition range of i20, i30 and ix35 models which come equipped with special edition features and equipment. 

These models come sealed with the official Brazil World Cup Hyundai sticker, making these models even more special and memorable.

“The Hyundai i20, Hyundai i30 and Hyundai ix35 are not only award-winning models but are constantly getting very positive reviews. More importantly, these models are being endorsed by drivers themselves who have bought these models and are praising Hyundai’s flair for technology, aesthetics, value and reliability.

"This is how Hyundai is now stepping straight into the heart of the World Cup action where world class football meets world class models!” said Andy Portelli, Brand Manager for Hyundai Malta.

Portelli was speaking during the presentation of the winning ticket to the winner of the Hyundai World Cup competition hosted in May.

The winner, Joseph Scerri who chose to travel to Brazil together with his son, will be travelling to Brazil between the 12 and 15 of June, to watch one of the most anticipated football matches in which Italy will face England. All flights, accommodation, transportation, food and beverages, tours, special events and basic safety have been paid for by Hyundai.

The forthcoming match between Italy and England on the 14th of June will be the 25th encounter between the two nations. The first match was played on 13May 1933, a match which ended with a result of 1-1. Out of the 24 matches played so far, Italy won 10 times, drew 6 times and lost 8 times.

The competition was hosted by Hyundai around the world to reward people who test drive a Hyundai car.

“Unless a car is test-driven, people will never appreciate the real experience that the car offers. We wanted to promote the rewarding experience that one enjoys when driving a Hyundai car and this is why we enticed people to participate in this competition.

"We know the big following that any Italy vs England football match enjoys in Malta and we took advantage of this to make the Hyundai experience even more rewarding,” added Portelli.

A research study conducted in the US in 2012, which surveyed 80,219 buyers of 2012 model-year vehicles, found that 11.4% didn't take a test drive. Overall, the study also found that about eight out of 10 buyers used the Internet to research their purchase before going to dealership.

“Test-driving a car is always a recommended experience for those who are seriously considering their next model. Every driving experience, every perception of a car is personal. Therefore, no matter what reviews say, no amount of information on the internet can ever replace the experience of a test-drive and this is why we encourage customers to take a no-obligation test drive.

"It costs nothing but it can be an enriching experience for those who need to take an important decision on which model they should purchase,” concluded Portelli.