McDonald’s announces McHappy day fundraising campaign 2014

The event seeks to raise funds in aid of L-Istrina, the Boxing Day fundraising marathon held under the patronage of the President of Malta and the Malta Community Chest Fund.

Details of this year’s McHappy Day were revealed this morning during a press conference held at

McDonald’s Gharghur in the presence of the President, Marie Louise Coleiro Preca.

“A business truly reaches its full economic potential when it takes into account its social responsibility. This is because the economy should be of service to the community and not the other way round,” the President said.

Throughout November, customers will be encouraged to ‘Share a Smile’ on the official McDonald’s Facebook page by uploading photos featuring the customised cut-out smiles available from all McDonald’s restaurants.

 “McDonald’s will donate €1 for every McHappy smile shared on Facebook,” Kurt Camilleri, Senior Operations Manager at McDonald’s Malta, said. “We fully support L-Istrina, and the sterling work it carries out for children and their families each year. It’s truly amazing what a difference a dream can make, and with the help of our community, McDonald’s™ Malta looks forward to make a difference and we encourage everyone to join.”

McHappy Day is McDonald’s Malta’s largest fundraising event, bringing all its restaurants together for a good cause.

Last year’s campaign raised €33,000 for L-istrina as 500 employees, 68 local personalities and 11,269 people uploaded photos supporting the ‘Share a Smile’ campaign on Facebook. Over the past 11 years, McHappy Day has raised over €230,000 for charity.

In November, customers will also be able to purchase McHappy Day keychains available in four colours for €1 from all McDonald’s restaurants. “All proceeds made through the sale of these keychains will also be donated to L-Istrina,” Mr Camilleri said.

Finally, on November 29, McDonald’s Malta will join the global McDonald’s McHappy Day celebrations to raise further funds and awareness for children’s causes. Special events will be held in McDonald’s restaurants throughout the day.

“We look forward to sharing the fun on this special day with our customers,” Camilleri said. “There will be piggy banks in all of our restaurants encouraging customers to contribute further to this important cause.”

For further details visit the McDonald’s Malta Facebook page at www.facebook.com/McDonaldsMT