Nexia BT aligns corporate image to Nexia International

Nexia BT launched its new corporate image, aligning its colours to Nexia International, following the rebranding exercise which was communicated in January 2016.

Brian Tonna, Managing Partner, Nexia BT said that as proud members of the Nexia International network, Nexia BT was excited to launch the new brand identity which reinforces its collaboration and commitment to Nexia.

“The fresh colours and the carabiner representation of the new logo and the proposition ‘closer to you’ represent who we are – a local firm with international connections. They symbolise the strong links and trust that we share between the member firms, our clients and employees alike,” Tonna said.

In his statement, Kevin Arnold, CEO, Nexia International, said, “The key aim of the exercise is to reinforce the unity and create a more cohesive look and feel across our network, which now has more than 230 member firms in over 110 countries. As one of the top ten worldwide independent accounting and consulting firms, we believe that our strength lies in the cohesion of different firms coming together as one.”

The new symbol in the logo represents the carabiner that mountaineers use to secure themselves as they work as a team, putting their trust in each other as they climb up the mountain face. “Our new brand colour, teal, is fresh and modern and most importantly, unique among the top ten accounting networks. The key aim is to help unify the network and create a more cohesive look and feel,” Arnold said.