OMI announced as the fifth and final performer at Isle of MTV 2015
Performer of the hit ‘Cheerleader’, OMI to join star-studded line-up including Jason Derulo, Martin Garrix, Echosmith & Tori Kelly at 2015 Isle of MTV music festival
MTV and The Malta Tourism Authority have revealed that 2015’s breakthrough sensation OMI will be the fifth and final performer to complete the line-up at next week’s hotly anticipated live music summer extravaganza – Isle of MTV Malta. The star behind this year’s platinum selling, summer anthem ‘Cheerleader’ is joining a star-studded line-up including Jason Derulo, Echosmith, Tori Kelly and DJ Martin Garrix.
Delivered in partnership with Malta Tourism Authority (MTA) and sponsored by MuseAmi’s popular ‘singing selfie’ social media app Hook’d – the night of live music will celebrate its ninth consecutive year in Malta on Tuesday 7 July in Malta’s historic Il-Fosos Square, Floriana.
Since releasing the year’s biggest summer smash ‘Cheerleader’ in May 2015, breakthrough star OMI has dominated playlists around the world, topping the charts at No 1 in more than 55 markets - including a 4 week run at No 1 in the UK - as well as notching up more than 270million Spotify streams.
As one of this year’s most exciting new artists, the star is set to dazzle the 50,000 strong Malta crowd with his distinctive style urban-pop, packed full with house beats, trumpets and samba rhythms.
“Monumental is just one of the words that I can think of to describe the experience of performing at Isle of MTV Malta. I'm very humbled and I'm looking forward to this being the first of many,” Omi said.
“We’re thrilled to add OMI to our Isle of MTV line-up in Malta. As the artist behind one of this year’s biggest summer anthems, he’s an incredibly exciting addition,” Bruce Gillmer, EVP, Talent & Music Programming and Events, VIMN commented.
Previous performers at the music festival have included Nicole Scherzinger, Jesse J, Lady Gaga, Will.i.am, Rita Ora, Snoop Dogg, LMFAO, David Guetta, Nelly Furtado, Kid Rock, The Scissor Sisters, Flo Rida, Far East Movement, Maroon 5, Kelis, Enrique Iglesias, N*E*R*D and OneRepublic.
The open-air concert will be filmed and edited into a 60-minute special that will broadcast across 20 MTV channels throughout Europe from 1st August.